Allows new users and existing subscribers to access a range of services with flexible usage options

LAS VEGAS, NV, Mar 31, 2008 (Canada NewsWire via COMTEX News Network)

Bridgewater Systems (TSX: BWC) today announced the availability of an on-demand services solution enabling mobile service providers to address consumer segments who prefer to use services based on a period of time, or on fixed-usage parameters such as the duration of a sporting event. As a result, mobile service providers can drive incremental revenues with a range of on-demand upsell services that offer new levels of flexibility for those subscribers with flat rate plans or without any existing monthly service contract. The solution is being deployed by a number of service providers around the globe.

Through the Bridgewater® on-demand services solution, the user interacts directly with the service provider network, selects their required services, provides payment and then uses these services as needed, without having to pre-subscribe to a monthly multi-year service plan. As a result, service providers can enable users to:

• Register WiMAX devices for temporary access to regional or country networks similar to the way a traveler would temporarily access Wi-Fi services
• Boost bandwidth for a short period of time
• Turn on a roaming option for data and other services while traveling when their home contract does not support roaming
• Access on-demand mobile content services for specific sporting or entertainment events

For the mobile service provider, the solution helps reduce support costs by enabling automated provisioning of services through an access portal. It also increases revenue by encouraging impulse purchase of services and the trialing of new services.

The solution supports flexible data and time-based metering for on-demand services, enabling multiple models of operation such as duration-based services, time-windowed services and time-bucketed services. This solution leverages dynamic policy control to manage the real-time interaction between the user and the network. Using Bridgewater's subscriber data management capability, the service provider can determine the appropriate offering for the subscriber in real time, and provide new service registration, or enhancement to existing services directly through the subscriber's mobile device, as well as subscriber redirection to a self provisioning portal.

"On-demand services allow service providers to meet the price sensitivity concerns of a broad range of subscribers, and their appetite to try new services on a limited basis, " said Farshid Mohammadi, vice president product line management, Bridgewater Systems. "This solution unlocks a new market segment for service providers - open access from any device and by any user - by enabling new service models beyond traditional subscription-based services. The Bridgewater solution allows service providers to capitalize on these opportunities, with flexible metering capabilities based on limited time offers, usage and other parameters."

Meet with Bridgewater Systems at CTIA Wireless booth 3402.

About Bridgewater Systems

Bridgewater Systems develops subscriber-centric service control solutions, including access control and policy management software for fixed, mobile and converged networks. Using Bridgewater solutions, global service providers can offer personalized services and experiences to their subscribers by maintaining a real time policy that controls how subscribers interact with networks, services, and their devices. Vendor-neutral and access network agnostic, Bridgewater's carrier-class solutions help global service providers launch new services faster, target them more accurately, and maximize profits by creating a decision point that brings dynamic subscriber context to controlling and merchandizing the subscriber interaction with IP-based services. More than 100 leading service providers around the globe including Verizon Wireless, Sprint Nextel, Bell Mobility and SmarTone-Vodafone trust Bridgewater's technology to help them deliver world-class services. www.bridgewatersystems.com

Bridgewater, Bridgewater Systems and the Bridgewater Systems logo are trademarks or registered trademarks of Bridgewater Systems Corporation. All other company, product names and any registered and unregistered trademarks mentioned are used for identification purposes only and remain the exclusive property of their respective owners.

Certain statements in this release constitute forward-looking statements or forward-looking information within the meaning of applicable securities laws and are made pursuant to the "safe harbour" provisions of such laws. Statements related to potential benefits of, and demand for, Bridgewater's products including statements with respect to the features and benefits that may be achieved through the use of Bridgewater's products and the relative position of these products vis--vis competitive offerings in the industry are forward-looking statements which are subject to certain assumptions, risks and uncertainties. Readers are cautioned not to place undue reliance on such statements. Risk factors that may cause the actual results, performance or achievements of Bridgewater to differ materially from the results, performance, achievements or developments expressed or implied by such forward-looking statements can be found in the public documents filed by Bridgewater from time to time with Canadian securities regulatory authorities. Bridgewater assumes no obligation to update or revise any forward-looking statements, whether as a result of new information, future events or otherwise.

SOURCE: Bridgewater Systems

Media Contact: Mi liberty, Marla Cimini, (856) 616-1194, marla@libertycomms.com; Simon Marshall, +44 207 751 44 44, simon@libertycomms.com

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